BIKE FITS
iDMATCH BIKE FITTING SERVICE
If your bike doesn’t quite feel right, an IDMatch bike fit at VIA helps take the guesswork out of it.
A totally new concept store in London’s iconic King’s Cross – designed and run by cyclists, for cyclists.
RIDE SCHEDULE
WED
06:55
REGENTS LAPS
SAT
08:30
GROUP RIDE
SEE MORE AT STRAVA
SAT
08:30
WOMENS GROUP RIDE
AT VIA - FIRST SAT OF THE MONTH
ABOUT VIA
Our gallery-style showroom, housed in a beautifully restored grain store in the historic Kings Cross development, features a mix of the world’s best cycling brands, handpicked for you.
The cafe serves a range of home-baked breads and pastries, and for the spring/summer will be offering a mix of delicious panini and mixed salads.
We have an onsite mechanic with a range of services available – from a basic safety check through to a full build.
LIVE RACING
ALL LIVE RACING SHOWN IN STORE
CAFE
The onsite café serves as an ideal hub for beginning or concluding cycling adventures, as well as a relaxing spot for shoppers and passers by exploring Kings Cross and Coal Drops Yard. Patrons can indulge in Workshop Coffee alongside a variety of freshly baked breads and pastries.
During the spring and summer seasons, the café offers a delectable assortment of paninis and mixed salads. Whether enjoying onsite or opting for takeaway, guests can savour the café's culinary delights at their leisure.
