New in:

Custom builds available from Pegoretti, Onguza, Passoni, Sturdy and more

WORKSHOP:

Taking bookings for services, repairs and builds.

Call to book:
0203 319 0011

VIA Events:

There are no upcoming events.

A cycling concept store in London’s iconic King’s Cross – designed and run by cyclists, for cyclists.

A CELEBRATION OF
CYCLING IN THE CAPITAL

KING’S CROSS, LONDON
22–23 JULY 2023

ABOUT VIA:

Our gallery-style showroom, housed in a beautifully restored grain store in the historic Kings Cross development, features a mix of the world’s best cycling brands, handpicked for you. At VIA, there are a number of purchase options available: some brands carry stock that can be bought immediately in-store. With others, you have the confidence of trying on items to find the best size and fit for you, to be purchased online or from the comfort of your home.

We have an onsite mechanic with a range of services available – from a basic safety check through to a full build; and each week a resident bike fitter is on-site to help with your precision bike set up.

 

The VIA cafe serves a range of home-baked breads and pastries, and for the spring/summer will be offering a mix of delicious panini and mixed salads.

 

VIA is the perfect place to start or end a ride, or just pop by to idle away the time with a coffee. All the season’s races are screened live, so why not pop in, grab a drink and something to eat, and join the VIA family.

WHO YOU’LL FIND AT VIA:

What you can expect at VIA:

rides and Events:

Whether it’s heading into the countryside, hitting up new gravel paths, or exploring our urban cityscape, VIA hosts a series of regular rides – led by our in-house team as well as guest ride leaders. These rides suit all abilities – from advanced riders to beginners. We also run a series of event rides, with downloadable GPX files, that you can ride self-supported with mates.

 

VIA hosts a series of events, including product launches, Q&A’s, film screenings, photography exhibitions and much more. Keep an eye on our instagram feed, or subscribe to our newsletter, to find out more.

There are no upcoming events.

Live Racing:

Watch live UCI races at VIA.

VISIT VIA:

18/19 STABLE STREET, 
LONDON, N1C 4AB

MON:
10:00–19:00
TUES–FRI:
07:30–19:00
SAT:
08:30–17:00
SUN:
10:00–17:00

BANK HOLIDAYS:
10:00–17:00

Café:

Our onsite cafe is the perfect destination to start and end rides, or simply while away the time whilst shopping in Kings Cross and Coal Drops Yard.

 

We serve Workshop Coffee and a selection of home-baked breads and pastries. For the spring/summer, we’ll be offering a mix of delicious panini and mixed salads.

 

All food and drink is available to eat on-site or take away.

WORKSHOP:

TAKING BOOKINGS FOR SERVICES, REPAIRS AND BUILDS

BIKE FITTING:

THE BIKE TAILOR:
TAKING BOOKINGS FOR FITTINGS

NEWS:

Gravel Central

Join us with our friends North London Dirt, Mission Workshop and POC for a day out on the trails. Details to sign up on our Eventbrite page HERE

Q36.5

As the seasons change and the temperatures vary Q36.5 have the answers to keeping you warm and dry. Available in store now.

Pegoretti

Stunning custom Italian bikes with full custom paint options lovingly crafted in Verona for over 30 years.

Wednesday Regents Park Laps

Each and every Wednesday join us for a few laps of the park before we head back to VIA for coffee and baked goods. Everyone welcome, we meet at 06:55 opposite the entrance to London

KEEP UP TO DATE WITH VIA:

Follow us on Instagram:

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