idmatch BIKE FITTING SERVICE
If your bike doesn’t quite feel right, an IDMatch bike fit at VIA helps take the guesswork out of it.
idmatch BIKE FITTING SERVICE
If your bike doesn’t quite feel right, an IDMatch bike fit at VIA helps take the guesswork out of it.
A totally new concept store in London’s iconic King’s Cross – designed and run by cyclists, for cyclists.
VIA EVENTS
FROM RIDES & RACES TO SOCIALS & MOVIE NIGHTS
GET INVOLVED
RIDE SCHEDULE
WED
06:55
REGENTS LAPS
SAT
08:30
GROUP RIDE
SEE MORE AT STRAVA
SAT
08:30
WOMENS GROUP RIDE
AT VIA - FIRST SAT OF THE MONTH
THUR
18:30
THE WEEKLY RUN
FRI
17:30
GRAVEL RIDE
ABOUT VIA
Our gallery-style showroom, housed in a beautifully restored grain store in the historic Kings Cross development, features a mix of the world’s best cycling brands, handpicked for you.
The cafe serves a range of home-baked breads and pastries, and for the spring/summer will be offering a mix of delicious panini and mixed salads.
We have an onsite mechanic with a range of services available – from a basic safety check through to a full build.
LIVE RACING
ALL LIVE RACING SHOWN IN STORE
CAFE
The onsite café serves as an ideal hub for beginning or concluding cycling adventures, as well as a relaxing spot for shoppers and passers by exploring Kings Cross and Coal Drops Yard. Patrons can indulge in Workshop Coffee alongside a variety of freshly baked breads and pastries.
During the spring and summer seasons, the café offers a delectable assortment of paninis and mixed salads. Whether enjoying onsite or opting for takeaway, guests can savour the café's culinary delights at their leisure.
