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cyclist celebrating victory at the VIA Criterium
SWI Aequus carbon road bike

NEW FROM VIA

SWI AEQUUS AVAILABLE TO VIEW IN STORE TODAY

VIA CRITERIUM

THIS YEARS EVENT JUNE 20—22 

professional cyclists with lots of fans

ABOUT VIA

Our gallery-style showroom, housed in a beautifully restored grain store in the historic Kings Cross development, features a mix of the world’s best cycling brands, handpicked for you.

 

The cafe serves a range of home-baked breads and pastries, and for the spring/summer will be offering a mix of delicious panini and mixed salads.

We have an onsite mechanic with a range of services available – from a basic safety check through to a full build.

RIDE SCHEDULE

WED

06:55

REGENTS LAPS

THUR

18:00

ZWIFT RIDE

SAT

08:30

GROUP RIDE

Riders coming through an orange cloud with fans all around
Riders coming through an orange cloud
cyclists meet in regents park

LIVE RACING

ALL LIVE RACING SHOWN IN STORE

barista pouring latte art

CAFE

The onsite café serves as an ideal hub for beginning or concluding cycling adventures, as well as a relaxing spot for shoppers and passers by exploring Kings Cross and Coal Drops Yard. Patrons can indulge in Workshop Coffee alongside a variety of freshly baked breads and pastries.

During the spring and summer seasons, the café offers a delectable assortment of paninis and mixed salads. Whether enjoying onsite or opting for takeaway, guests can savour the café's culinary delights at their leisure.

mechanic working on a bike

WORKSHOP

We have an onsite mechanic with a range of services available – from a basic safety check through to a full build.

cyclists congregating outside VIA Atelier in summer

A totally new concept store in London’s iconic King’s Cross – designed and run by cyclists, for cyclists.

VIA Atelier dot matrix logo
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