VIA is not a traditional retail environment – it’s a combination of Atelier and event space, a destination where like-minded cycling brands create eye-catching displays to tell a story in the way that best defines them.

Black INC

Using the best materials, craftsmanship and passionate engineering, we strive to create the highest level of wheels and components for the discerning cyclist. Available exclusively in the UK through Vires Velo.


For more than a century, Brooks England have inspired boundless journeys with hand-crafted saddles, bags and cycling accessories carefully built to last.


CHPT3 make the finest sportswear there is for cyclists, based on the simple idea that cycling is your playful chapter in life.


Developed and engineered to be the best bicycles in the world, Factor Bikes offer cyclists the freedom to go fast and have fun. Available exclusively in the UK through Vires Velo.


Hammerhead is a technology company with a mission to inspire & empower all people to unlock their athletic potential through cycling

Mission Workshop

Mission Workshop was created out of the desire to build gear as tough as it is beautiful. It’s this pursuit that has kept us at it for more than 20 years.


Top class bicycles. Made in Namibia.

Pas Normal Studios

Uncompromising cycling apparel with a contemporary look and feel.


Founded in 1989 by Luciano Passoni, our mission is to produce the most beautiful, timeless and high performance titanium bikes in the world.


Officina Dario Pegoretti celebrates Dario’s energy, madness, sense of possibility and ingenuity. Our bicycle frame is for those who look for individual, honest products, built for them with extreme precision and a unique aesthetic. “Fatti con le mani”


Our mission: protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one.


Q36.5’s RaceWear is rigorously tested, hand-crafted in Italy and defines the future of cycling through ground-breaking thermoregulation that maintains a rider’s body temperature at its optimal 36.5ºC – at all times.


Rapha makes the world’s finest cycling clothing. Since 2004, our products have redefined comfort, performance, and style for cyclists from absolute beginners through to WorldTour professionals.


Rouleur is cycling culture for cultured cyclists. The finest journalism and photography celebrating the great sport of cycling.


Standert Bicycles is a rider owned company that is filling the void between bespoke framebuilder bicycles and mass production bicycles. Our focus is on creating high quality and high performing bicycles without sacrificing our timeless design.


Sturdy Cycles are made to measure titanium frames. Designed, engineered and built to suit your unique fit, handling preferences and structural needs.


Universal Colours prioritises progressive design and considerately sourced materials to create performance cycling apparel without compromise on originality, durability and responsibility.


UDOG stands for Underdog. The Underdog seeks to prove that, with a drive to succeed and hard work, anyone can achieve their goals in cycling and in life.


Performance cycling apparel designed and manufactured in England.

Velocio Apparel

Founded upon the vision of inclusivity, sustainability and quality. There is a better way – and we are dedicated to finding it.


Follow us on Instagram:

Sign up to our newsletter: