THE VIA VILLAGE
VIA has always been committed to promoting health & fitness and green initiatives within the community. Working with charities, local officials and the City of London, we want people of all ages – from toddlers to the over 60s – to experience cycling in a safe, secure and closely monitored environment.
From a bespoke area for toddlers on Balance Bikes, to children’s skills sessions, to demo rides, we’ll have a number of great opportunities for people to have a go themselves.
The VIA Village will showcase exciting bike brands and retail areas, a ride/team area, street food vendors, secure bike storage and a children’s area.